Go live in minutes
Open a live room from a laptop or phone. Vesper handles the stream, the chat, and the storefront — you just pour and talk.
The problem
The three-tier system flattens everything that makes your wine worth drinking.
Wine is heritage, terroir, and the hands that made it. Competing down the aisle on price, most of that story never reaches the glass.
- 01Your wine is chosen from a distributor sheet, ranked beside a hundred others by price.
- 02A shelf tag can't carry six generations of terroir, a hard harvest, or why this vintage matters.
- 03You never learn who opened the bottle — the relationship ends at the wholesaler's door.
Why we built Vesper
“I grew up on the shop floor of my family's wine business. I watched my grandfather sell bottles the way they deserved to be sold — with the story of the family that made them. Then I watched that story vanish at the register, flattened into a price tag and a shelf-talker. Vesper is the room where winemakers get to tell it again — face to face, in real time, to people who came to listen.”
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Adi Desai
Founder · Third-generation wine merchant
Live commerce tools
Everything you need to go live and sell — nothing you don't.
You bring the wine and the story. Vesper brings the platform.
Sell through cases
Drop bottles and cases into the stream as you pour. Guests add to their Cellar and check out without ever leaving the room.
Fulfill seamlessly
Orders land ready to ship. You're the licensed seller of record and ship direct-to-consumer, with Vesper's tools keeping it organized.
Own the relationship
Every guest is yours — first-party contacts, tasting history, and notes you can invite back for the next release.
Exclusivity & price control
Your channel. Your prices.
- Publish your own MSRPSet the price your wine deserves — the same one you'd quote at the cellar door.
- Discount at willRun a release offer, a club price, or an allocation. It's your channel; the call is yours.
- No wholesalers, no retailersA true first-party channel. Nothing sits between you and the guest — or your margin.
How it works
From cellar to checkout in three steps.
Apply to host
Tell us about your estate. We'll set you up with a Vesper host account and walk you through your first live room.
Go live & pour
Schedule a tasting or go on impulse. Pour, tell the story, and drop bottles into the stream for guests to buy.
Ship & stay connected
Fulfill each order direct-to-consumer as the seller of record, then invite your new guests back for the next release.
You are the seller of record
As the licensed winery, you own the sale and ship every order direct-to-consumer under your own license and compliance.
Vesper is the facilitator
We bring the audience, the live room, and the commerce tools — the marketplace that connects your story to the guest.
The work
We already do this for wineries like yours.
Every film below was cut from footage the winery had already published and mostly forgotten — a vineyard walk from 2014, a reel with 161 likes. We find the two minutes worth watching, cut them, and credit the estate. Sound on.
Tablas Creek Vineyard
Paso Robles, CA
Cut from a five-minute vineyard walk that had been sitting on their channel since 2014.
Tablas Creek Vineyard
Paso Robles, CA
A 32-year bet on ungrafted Mourvèdre, pulled from a reel that had 161 likes.
Dracaena Wines
Paso Robles, CA
The seed has to brown and the skin has to let go of the pulp. One of the only irreversible calls in winemaking.
Brooks Wine
Eola-Amity Hills, OR
Pommard Pinot planted in the 1970s. The whole vintage is settled in January.
Bokisch Vineyards
Lodi, CA
He does the arithmetic out loud: two buds, twelve spurs, forty-eight clusters.
Tres Sabores
Rutherford, Napa Valley
Cabernet planted in 1972, three times the average age of a vine in the county.
Vivác Winery
Dixon, New Mexico
New Mexico has grown wine grapes since 1629. Real footage of the frost fires burning.
Questions
The things wineries ask us first.
Still wondering about something? Write to adi@vesperwine.live and a real person will answer.