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Vesper Cellar Door

Every bottle has a story.
Your website should tell it.

Turn a single walk through your vineyard into dozens of authentic story moments, placed across your own website where a visitor will actually meet them.

One 15-minute recording. No crew, no studio, no second visit.

hollowridge.com
A winery homepage with the Cellar Door concierge open over it
Hollow RidgeWinesVisitClub
Estate grown since 1961
Shop the 2024 release
The problem

Your wines are premium.
Your website isn’t.

You have spent decades on the farming, the picking, the blending and the patience. Then a stranger meets all of it through a product grid that looks like every other product grid.

A winery website today
  • A hero image and a phone number
  • Tasting notes written for a competition judge
  • Four paragraphs of estate history nobody scrolls to
  • A shop grid that could belong to any winery in the state
  • No face, no voice, no reason to choose you
The same site with Cellar Door
  • Meet the person who made it, in ninety seconds
  • Hear why the difficult vintage is the interesting one
  • See the block the fruit came off
  • Ask the question that was about to close the tab
  • Sit in on Thursday's barrel tasting
See it work

This is what your visitor sees.

Emily is not reading a script and this is not a chatbot. Every answer is a clip from one afternoon of her talking, cut into the questions people actually ask. Pick a path and follow it.

Go on, click something. It is a real demo, not a video of one.

Emily Rausse
Owner & Winemaker · Hollow Ridge
0:48
Hi, I'm Emily. I'm standing in the barrel room, where every bottle we make spends at least eighteen months before it ever sees a cork.

Hi, I'm Emily. I'm standing in the barrel room, where every bottle we make spends at least eighteen months before it ever sees a cork.

What would you like to know?
The economics

One vineyard walk.
Thirty story assets.

Step 1
Record

One 15-minute walk on your phone, in your own vineyard.

Step 2
We listen

Every story, answer and aside is found and cut.

Step 3
It goes everywhere

Thirty pieces, placed where a visitor will meet them.

Your homepage3
  • Homepage welcome0:48
  • Founder introduction1:12
  • Meet the family1:24
Product pages4
  • Estate Pinot story0:54
  • Old Vine Syrah story1:03
  • Rosé story0:41
  • Tasting note · Pinot0:38
Story pages6
  • Harvest night1:05
  • The 2024 frost1:38
  • Where the fruit grows1:31
  • Why we farm this way1:19
  • Cellar tour2:04
  • A note on the vintage1:11
Answers4
  • How shipping works0:26
  • Can I visit?0:22
  • Which wine first?0:54
  • Food pairings0:39
Quick looks5
  • The frost, in thirty seconds0:28
  • Picking at three a.m.0:31
  • The steep hillside0:24
  • Inside the barrel room0:19
  • Meet Emily0:15
Wine club2
  • Wine club welcome0:57
  • Club renewal note0:33
Email3
  • Thursday tasting invite0:44
  • Allocation email0:36
  • Re-engagement note0:29
Live1
  • Live event trailer0:30
On Vesper2
  • Vesper estate profile1:12
  • Vesper live room intro0:47

You recorded once. You did not write a single script, brief an agency, or book a second shoot.

Product pages

A spec sheet never sold a bottle to anyone who wasn’t already sold.

Same page, same wine, same price. It opens with the person who made it and the season that nearly took it.

The 2024 Estate Pinot Noir beside a crate of just-picked fruit
Emily on this bottle · 1:38

“This bottle almost never existed.”

2024 Estate Pinot Noir

Hollow Ridge · 214 cases made
  1. 04:12The April frost took sixty per cent of the block in one night.
  2. 06:40Why we left the fruit hanging three weeks longer than we wanted to.
  3. 09:05The morning we nearly declassified the whole vintage.
  4. 12:20What changed our minds, and what it tastes like because of it.
$68
Shipped by the estate
Thursday · 7:00 PM
Emily opens three barrels of the ’24 and answers questions live.
Join the conversationAdd to cart

Both are still there. One of them is now the smaller button.

Story intelligence

Find out what they actually wanted to know.

For the first time, the questions your visitors have are written down. Which story held them, which one sold the bottle, and what they asked at eleven at night when nobody was there to answer.

Story intelligence
Last 30 days
Hollow Ridge · 4,182 sessions
71%
Story completion rate
+14 pts
2:18
Average watch time
+38s
9.4%
Live RSVP rate
+3.1 pts
What they wanted to know
Share of visitors who opened each path
Which wine should I start with?94%
How we started78%
Where our grapes come from61%
Meet our family55%
Food pairings47%
What harvest is like32%
Visitors who finished “How we started” bought 2.4× more often.
It is the second most opened path and the first most persuasive. Consider moving it above the fold.
Why it works

Nobody buys Cabernet. They buy the people behind it.

People trust people

A face and a voice clear the credibility bar that a paragraph of tasting notes never gets near.

Stories raise what a bottle is worth

The same wine reads differently once you know what the season cost. Nothing about the liquid changed.

Questions get answered before they stall a sale

Most carts are abandoned on an unanswered doubt. Emily already answered it, once, on camera.

Education removes the fear of choosing wrong

Buyers who do not know the region are not cheap. They are nervous.

Live turns a customer into a regular

Twenty minutes in a room with the winemaker is a relationship. A confirmation email is a receipt.

You become the winery they can describe

Nobody recommends a bottle they cannot tell a story about.

From the estates

The people already doing it.

Illustrative estates, written from what founding wineries tell us in conversation. Cellar Door is in private beta and we will name them here once they are live.

I had told the frost story a hundred times in the tasting room and never once on the website. It turns out that is the story that sells the wine.
Marta Oyelaran
Owner
Wren Hollow, Willamette Valley
My father is seventy-eight and does not do social media. He did do fifteen minutes of walking and talking, and now he is the reason people order.
Danilo Prieto
Second generation
Casa Prieto, Paso Robles
We are eleven hundred cases and there is no marketing department. This was the first thing that did not need one.
Ingrid Halvorsen
Winemaker
Nine Rows, Finger Lakes

Stop selling bottles.
Start telling stories.

We are taking on a small number of founding wineries. No setup fee and no subscription while we build it with you.

Become a founding winerySee all of Vesper

adi@vesperwine.live · 201-953-1061